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Beschreibung Although audiovisual advertising in traditional media such as television continues to be the option where the most is invested and in fact, it has grown by + 4.3% compared to last year. Not all companies can afford such investment, nor are all audiences in this medium. YouTube on digital marketing, which is - after Google - the second most important search engine in the world (and the first among millennials) has announced the new record obtained, the one billion hours of daily content consumed from its platform make it one of the online media more suitable in terms of investment in audiovisual advertising outside the traditional scope. YouTube (it has more than 1.9 billion users) has no borders and in Spain the creation of content on this social network stands out particularly. It is the second European country that shares the most on YouTube, where 72% of this content is consumed in LatAm. The possibilities of video marketing are multiple and each one differs according to the specification of the target and the desired objectives. It is vital that the advertising content on YouTube is of quality, has a strategy in addition to specifying which KPIS social media we measure and specific objectives, preferably set by a specialized team that develops a complete advertising strategy in specific social media according to the desired objectives and impact the target audience of your business and connect with it, through the most appropriate ad format that will capture the attention of the desired audience. Letzte Aktivitäten Verlinkungen |
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