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Businesses switch focus to online campaigns and sponsorship Suits for Chinese athletes at the Rio Games by ANTA Sports Products Ltd are displayed in Shenyang, Northeast China's Liaoning Province on Saturday. Photo: IC


Chinese businesses have been quite reserved in marketing campaigns concerning the Rio Olympic Games, due in large part to the changing way people access event information as well as the country's slowing economy Cheap Hockey Jerseys , experts said on Tuesday.

With the Rio Games under way, most businesses in downtown Shanghai have failed to roll out Olympics-themed products or promotions.

"People's enthusiasm for the Rio Games doesn't seem as high compared with the 2008 and 2012 ones, so we'd rather launch special set meals for Qixi," a restaurant manager surnamed Wang, who preferred to keep her full name anonymous, told the Global Times on Tuesday.

Qixi Cheap Adidas NHL Jerseys , known as Chinese Valentine's Day, fell on Tuesday, this year.

Only a few big-brand sporting goods stores such as Li Ning and ANTA have been seen selling Olympics-related products, with Team China or Olympic banners on display.

In April, ANTA Sports Products Ltd announced the ad campaign "Go Surprise Yourself" for the Rio Games and unveiled sportswear specially designed for China's national teams, including gymnastics Cheap Sports NHL Jerseys , weightlifting, wrestling, judo and boxing.

"Olympics-themed marketing campaigns are not common in the streets this year, because companies are now more willing to spend money on online campaigns since people who pay attention to the event access the information mostly from online media and social media platforms," Zhang Qing, CEO of Beijing Key-Solution Sports Consulting Co Cheap NHL Jerseys Free Shipping , told the Global Times on Tuesday.

For instance, Le Sports, the sports arm of China's leading online video provider Le Holdings, launched an Olympic channel that began broadcasting on July 28.

Also, compared with the past, businesses seem more rational in their Olympics-related campaigns because the public's interest in the Rio Games is waning Cheap NHL Jerseys Wholesale , Zhang said.