One of the most fascinating things Eugene Schwartz (arguably the single greatest copywriter who ever lived) teaches in his book "Breakthrough Advertising" is the concept of "Gradualization" Uchenna Nwosu Color Rush Jersey , which he describes as:


"the process of starting with facts your prospect is already familiar with and is willing to accept, and leading him logically and comfortably through a gradual succession of more and more remote facts -- each of which he has been prepared in turn to accept"
And there is probably no better example of this than his "Why Haven't TV Owners Been Told These Facts?" ad. ?In this case, he was selling a book showing people how to fix their tv sets. Only problem was, most people (at the time) didn't believe they could fix their own tv set Derwin James Color Rush Jersey , no matter how "easy" someone (or some ad) said it was. ?Especially back then -- when tv sets were pretty much a mystery as far as how they worked.? It would sort of be like seeing a headline today that says:

"Now! Save $100,000.00 By Performing
Your Own Brain Surgery!"
Would you be capable of believing that?

Me neither. ?

However, if you were properly "prepared" for the above claim...before it was sprung on maybe, just maybe Jahleel Addae Color Rush Jersey , you would be able to believe it.

Especially if the ad started out kind of like this:

An Open Letter To Anyone About
To Have Brain Surgery:
Did you know your brain functions a lot like the computer you are reading this message on? ?It's true. Just like your computer, which responds to your commands via an electrical pulse created each time you give it "orders", your brain responds to and sends "commands" to the rest of your body via a similar process of electrical impulses...
And so on and so forth. ?

Okay, I know I'm "stretching" things here quite a bit with the brain surgery analogy. ?But I think the point holds: When you have a product with a really outrageous Keenan Allen Color Rush Jersey , and hard to believe have a much better chance of the prospect reading your ad if you begin with a statement quickly and readily agreed with and then, as Schwartz puts it -- "leading him logically and comfortably through a gradual succession of more and more remote facts -- each of which he has been prepared in turn to accept"

If you want a true power education on how this is done, then I'd suggest studying Schwartz's "Why Haven't TV Owners Been Told These Facts?" ad in microscopic detail.? I promise you -- it'll be one of the most fascinating studies in advertising you'll ever read. You can download the ad free at: tml
Vacations are the medium to spend quality time and relish the joy of life but it could be a spontaneously memorable experience of having a Yoga Retreat. People often while on a rigorous work schedule find it difficult to devote some time on them. That鈥檚 why Yoga retreat in Jamaica can be a joyous experience altogether with the vacation.


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Yoga and its definitions are multiple enough and cannot contain in just one line. It is a great art which gets expanded as one dive more into the depth of it. If explained in simple words Melvin Ingram Color Rush Jersey , Yoga enlightens the path of achieving a healthy mind, soul and body. The synchronization among all segments of the human will help in leading a peaceful and energetic life. Choosing Yoga Retreat in Jamaica would be a wonderful opportunity for visual and spiritual delight. There are various centers that offer Yoga programs according to the preferences of learner. There are Yoga centers that may provide with the following:


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Most of the centers are having websites that contain whole lot of details about different programs, facilities, booking and cancellation details Dan Fouts Color Rush Jersey , payment methods, extension information, etc.

Enjoy the retreat in Exotic Jamaica!


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