#1

a no-go. Even if you're planning to ad

in Fragen 27.02.2020 08:19
von xuezhiqian123 • 3.066 Beiträge

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All too often I hear "I spent $XXX on advertising and got no results to show for it" from small business owners or Internet entrepreneurs who can ill afford to throw $XXX down the drain. You can avoid landing in that position by following one rule: Never, never, never pay for advertising simply because it seemed like a good idea at the time.

Scenario A: Someone comes across your path and asks if you'd like to advertise in venue XYZ. It could be for a web banner Cheap Taron Johnson Jersey , an ezine, a print magazine, an event program or a cable TV spot. The salesperson tells you the number of readers, viewers or listeners, and you think, "Hmm Cheap Harrison Phillips Jersey , if just one percent of those respond..." You pay, and the ad brings you nothing but more salespeople.

Scenario B: You have a favorite magazine, web site, event or newsletter, and while looking at ads there, the thought pops into your head Cheap John Miller Jersey , "Hey, why don't I advertise here?" It feels like the right thing to do, so you follow your gut. Again, results fail to follow.

How You Should Decide on Advertising

Instead of buying advertising on impulse, use these four steps to decide where to place ads, to give yourself the best possible odds for success.

Step 1. Define your audience. Who are the people who are most likely to be interested in what you offer Cheap Shaq Lawson Jersey , have the money to spend and be willing and able to spend it on your product or service? Identify prospects in terms of profession, age, income, years in business, special interests, gender Cheap Dion Dawkins Jersey , etc.

For example, your healthy eating reminder service might be of greatest interest to businesspeople (male or female) age 30+ who travel often and mothers age 30-50 who work outside the home.

Step 2. Find advertising venues that seem to match your target market. If they offer a profile of their readership, great! Read it carefully. Also take a hard look at the ads running there. If you're promoting a $797 seminar and all you see is ads for items $20 or less, this is a no-go. Even if you're planning to advertise a zero-cost preview for the $797, this remains a no-go. On the other hand, if you see ads for cars Cheap Zay Jones Jersey , resorts, executive coaches and other items $1,000 or more, that's a good sign.

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