"How the heck can my little local gym afford to buy an ad on TV?" I got this question yesterday from a nice lady that works for a web development company. The answer is that new technology allows most cable providers to place commercials into specific zip codes. Because the ad isn't going out to wider audience Cheap Custom Sports Jerseys Online , it's less expensive - and affordable for many small businesses.
This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.
Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym scraped enough cash together to take out a national ad during the Superbowl. It would be a waste of money Cheap Custom Sports Jerseys For Sale , because 99.9999999% of the people who saw it can't or won't become customers of that gym.
Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that he'll get about 15 clicks a day. That's not a lot, but if he converts even 1% of those clicks into customers he will have more clients than he can handle in less than a year. And this is only a very small part of his marketing campaign.
For most small businesses good marketing needs to go smaller not larger. Small businesses shouldn't burn their money in a marketing incinerator by trying to market like Nike or McDonald's. While some general public marketing is OK Cheap Custom Sports Jerseys From China , it should be the smallest part of your marketing effort.
Micro-persuasion in a pure form is marketing only to those who are interested in and can buy what you're selling. You might even create smaller sub-niches to get even more granular. Let's say that you own a local craft store. You might offer free classes in things like candle-making, scrap-booking, cake . Because you are a good marketer, you always capture the students' mailing address and email (if they want to give it). Now you have a list by interest. Whenever you run a sale on scrap-booking stuff - you send a personalized letter to each of your scrap-bookers and maybe a special coupon.
The more personal and tight that your marketing can become Cheap Custom Sports Jerseys China , the better.
About the author:
J D Moore - Marketing Comet
Small Business Marketing Coach
All About Home Insurance Leads
Posted by nick_niesen on October 29th, 2010
After loads of man-made and natural calamities in USA the Home Insurance market has come much into prominence. And at present the competition is at its peak.
Homeowners Insurance is a guarantee, which pays the cost of your house if it gets damaged in some natural or manmade disasters like fire, floods Cheap Custom Sports Jerseys , storms etc.
To get a good home insurance quote we often turn to agents. The agents in turn look for home insurance leads. The home insurance leads ultimately get converted into business. To achieve the desired target the home insurance agents should use significant tools. In the era of Internet, home insurance agent must know facilities like emails, billboards, Yellow Pages ads and pop up ads. These tools are fruitful to get an effective lead if used properly.
As Internet is the convenient and fastest mode of communication Cheap Custom Jerseys Online , you can fill your form on homeowners insurance lead provider聮s website according to your own specifications. This will help you finding a prospective customer for you. When home insurance leads service providers receive the form from the agents, they promptly send a reply to the agents with all the information submitted by the insurance lead. Then the insurance agent contacts the lead through the email or phone and offer them online homeowners insurance quote.
To obtain specific leads from any lead provider company, the insurance agent should give them appropriate information and their coverage area.
Here are some special offers provided by home insurance lead provider companies:
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