The Tampa Bay Lightning say captain Steven Stamkos is out indefinitely due to a lateral meniscus tear in his right knee, suffered Tuesday night against the Detroit Red Wings.We are in the process of evaluating options for repair and rehabilitation and will release more information as it becomes available, Lightning general manager Steve Yzerman said Wednesday in a statement.Stamkos left the teams current road trip to return to Tampa to have the injured right leg examined Wednesday.He left the ice in the first period Tuesday, favoring his right leg after getting tangled up with Detroits Gustav Nyquist along the boards.According to reports from the Tampa Bay Times, Stamkos clutched the back of his right knee after the collision and stumbled as he made his way toward the Lightning locker room. He did not return and there was little in the way of updates from coach Jon Cooper after the Lightnings 4-3 victory.Stamkos was off to a tremendous start to the season. His first-period goal Tuesday gave him nine on the season, and his 20 points are tied for third among all NHL players.Stamkos missed all but one of Tampa Bays postseason games last spring with a blood clot issue. But after signing an eight-year contract extension that pays him $8.5 million annually to remain with the Lightning, Stamkos returned in full health and played for Canada at the World Cup of Hockey.Stamkos has collected points in seven of the past nine Lightning games, and Tampa Bay is tied for second in the Atlantic Division with Ottawa with a 10-6-1 record.Information from ESPNs Scott Burnside was used in this report. Cheap Joao Moutinho Jersey . Now, correct me if Im wrong but I saw one official distinctly pointing at the net indicating a good goal but after an inconclusive review they overturned the goal. Shouldnt the ruling on the ice (good goal) stand after an inconclusive review? Why was this overturned? James Veaudry Pembroke, ON -- Hey Kerry, Youll get a lot of these, but why was the Montreal goal against Nashville Saturday night overturned? Eller puts the puck on net and the on ice ruling from the ref behind the net is a Montreal goal. Cheap Bruno Fernandes Jersey .Y. -- Buffalo Bills coach Doug Marrone has drawn on his Syracuse connections once again by hiring Rob Moore to take over as receivers coach. http://www.cheapportugalsoccerjerseys.com/?tag=cheap-andre-silva-jersey . Hey!" The lower tier of the School End of Queens Park Rangers Loftus Road was packed solid with a very festive-sounding Chelsea choral section in this particular part of South Africa Road London, W12. Cheap Beto Jersey . The Oilers come in having lost five in a row (0-4-1) and 16 of their last 20 games, dropping a 2-1 decision to the Vancouver Canucks on Tuesday. Cheap Anthony Lopes Jersey . Brett Kulak and Jackson Houck of the Vancouver Giants were each charged with assault causing bodily harm on Aug. 18, according to the B.C. court services. NEW YORK -- Prepare to be inspired. After all, its Olympic ad time.Olympics marketers from Coca-Cola to Samsung are pulling out all the stops this summer, stuffing scores of athletes into ads and telling tearjerker stories. Cokes ads play on gold moments when athletes have a Coke together. An ad for Samsung shows the road to Rio for a runner from South Sudan, the newest country to be recognized by the International Olympic Committee. A Visa ad , customized for different countries around the world, shows a bevy of athletes carpooling to Rio. And P&G continues its Thank You Mom campaign with ads focused on how mothers have helped Olympic athletes along the way.SPONSOR CHALLENGESThe rah-rah campaigns mask an unsettling truth: Its tough out there for an Olympic marketer. The games in Rio de Janeiro, Brazil, face a number of big problems ranging from the Zika virus to political upheaval . So companies are opting for campaigns that aim to capitalize on the emotional appeal of the Olympics without lingering too heavily on the specifics of Rio or Brazil.Theres an additional challenge. A new rule allows non-sponsors -- that is, companies who havent paid the International Olympic Committee for the privilege of using Olympic trademarks in their ads and other perks -- to make greater use of Olympic athletes in ads.All that means a lot of risk, given that sponsoring the Olympics costs about $100 million to $200 million over four years. But that hefty price tag has a reward, too: an estimated 20 million viewers every evening on NBC over the three week stretch of the Olympics.MORE COMPETITIONTo protect that major investment by sponsors, the Olympic committee long prohibited anyone but sponsors from using Olympic athletes or Olympic rings or logos in ads. But the age of social media made enforcement increasingly difficult, so this year the rules have relaxed.Advertisers could apply in January to use Olympic athletes in their ads, though they were required to start their campaigns in March and still couldnt use official Olympic terminology or logos. Under Armor has been the most high-profile brand to make use of the looser restrictions, and features swimmer Michael Phelps and other Olympians in ads. Others, including General Mills, Gatorade and Asics, have also applied to advertise under the looser regulation, known as Rule 40.Rule 40 is changing the landscape. More advertisers are able to use the Olympics, so sponsors are trying different approaches to stand out, said Villanova marketing professsor Charles Taylor.ddddddddddddATHLETES APLENTYOne way theyre doing so is by featuring more athletes in their ads. Cokes campaign features 79 athletes from 23 countries, including new footage of 24 athletes such as U.S. swimmer Nathan Adrian and Australian hurdler Michelle Jennek. The teen-targeted ads show athletes on and off the field sharing a Coke and having memorable moments like a stolen kiss, dubbed Gold moments.The campaign idea is `Gold is a feeling anyone can taste, said Rodolfo Echeverria, a Coca-Cola vice president in charge of advertising.Visas The Carpool to Rio campaign features 15 athletes, including New Zealand shot putter Valerie Adams and U.S. swimmer Missy Franklin. The ad shows off Visa payment technology, such as its mobile app and another swiping a credit card at an automated entrance gate to pay for a ferry. The ad, which is airing in 38 countries, was adapted for 14 different markets by using athletes and styles of payments specific to particular locales.Its very much anchored in all the different things Visa can do, said Chris Curtin, Visas brand marketing officer.That multi-athlete strategy lets Olympic marketers avoid the problems that can occur if they bank too heavily on individual athletes. In the most infamous case, then-Olympic sponsor Reebok made little known decathletes Dan OBrien and Dave Johnson into household names leading up to the 1992 Olympics in Barcelona. Posing the question, Who will be the worlds greatest athlete, Dan or Dave?, the campaign had to be modified after OBrien failed to qualify for the games.GET OUT YOUR HANKIESOf course, its always possible just to focus more on athletes inspirational and tearjerker stories than their Olympic achievement. Samsungs Chant ad showcases Margret Rumat Rumar Hassan, a 19 year old runner from South Sudan. The ad shows the South Sudanese, a new country in the Olympics, chanting her name and cheering her on. The tagline is Proud sponsor of those who defy barriers.This Olympics the focus is on telling human stories ... the technology doesnt take center stage, said Pio Schunker, Samsungs global head of marketing.And P&G is continuing its crowdpleasing Thank You Mom ads with the tagline Proud sponsor of moms that started running in 2010. One of the latest showcases U.S. gymnast Simone Biles and her adoptive mother; its already garnered more than 2 million views on YouTube. Camo China NFL Jerseys Disocunt Football Jerseys Cheap NFL Gear Wholesale Jerseys 2020 Cheap Nike NFL Jerseys Cheap Authentic Jerseys Cheap NFL Jerseys ' ' '