So you want to start a blog for your business but are not sure exactly which route to take. Do you go with a free platform like blogger or invest a little bit of money for a professional look Cheap Mitchell Marner Shirt , self hosted blog? The benefits to a free platform (like blogger) are their are no fees to pay and you can begin writing on your blog within a few minutes. The downsides though to using a free blogging platform are much longer.

No personal branding for your business.

Blog is separate from your main domain name.

Backlinks pointing to your blog will not count towards your business site.

Very little customization can be done.

You get less SEO benefits from a self hosted blog.

What if the free service you use goes out of business or is sold?


Custom WordPress Blog


WordPress is a free content management system (CMS), however you will need to purchase a domain name ($10yr.) or have it installed on a domain name that you already own. You can have WordPress installed by a professional for a minimal cost or try and do it yourself. Once installed, the design possibilities are almost endless, and the search engines love WordPress for some reason.


Business Branding


With WordPress you can customize your blog to match the look and feel of your existing website. This is where online branding plays a huge roll when marketing your blog. When you market your blog Cheap Jake Gardiner Jersey , you are also marketing your business domain name. The blog is installed on that domain name, so any back links you gain will go towards your domain and not that of a free blogging service.


Fully Customizable


WordPress can be customized in so many different ways to harness the power of the CMS and what it can do for your business. A well planned site structure and clean looking design can be achieved with WordPress, where with a free service you are tied down for the most part.


SEO Benefits


The SEO (search engine optimization) benefits are above and beyond what any free service can give to you. Being fully customizable, you control every aspect of the design of your blog. Not to mention Cheap Morgan Rielly Jersey , the number of free plugins you can use to boost the viewers experience is well beyond a free service. You control every link that is on every page of your blog and updating the content is as easy as typing an email to someone.


Conclusion


As you can see, the benefits of a self hosted blog far outweigh those of a free service provider. Do not cut you our your business short by trying to save a few bucks. In the end, what you get out of your own blog that you own will better your business in the future.


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The Efficiency Of Bergman Development Services January 13, 2014 | Author: Marcia Marks | Posted in Marketing

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